In addition to our other VuDu Hair Care Products, we are excited tointroduce our entry into the Cleansing Conditioner market made popular by Wen products. Once again, when you compare labels and try our product, we believe that those who prefer a one-step process to washing and conditioning their hair will be amazed with VuDu. Similar to Argan-Fig and Cupuacu-Mint... SuperFruit-Coconut is created on a base of aloe and botanical extracts (including Goldenseal, Calendula, Ho Shou Wu, and Saw Palmetto), and loaded with vitamins and superfruit nutrients (Acai, Goji, Mangosteen, Noni, and Pomegranate). Our cleansing agents are botanical and our conditioning elements start with extra virgin coconut oil. I have to say, this is another product that smells incredible. Get yours October 6th when it is available!